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What I read, what I respond to, and what I don’t. Direct and specific so we both save time.

R
Ruchika Rajput
PPC strategist · LinkedIn

All inbound is welcome on the topics below. I respond personally to everything that warrants a response — usually within five business days. For anything sensitive (vendor disputes, off-record tips, NDA work), say so in the subject line and I’ll handle accordingly.

How to reach me

What I want to hear from you

Reader questions Questions about how a specific tool was evaluated, why a particular classification was made, or what to do given your specific account constraints. These are the highest-value emails I get. I read every one and respond when I have a useful answer.
Vendor responses If you work for a vendor classified on this site and disagree with the classification, send the disagreement in writing with specific points. The methodology page describes how vendor responses are handled. Short version: the response is published verbatim alongside the original entry; the classification is re-evaluated if new technical evidence is introduced.
Story tips Information about vendor behavior — pricing changes, marketing claims that don’t match the product, leadership departures, acquihires — that I should look into. Tips are confidential by default; if you want a source-protection conversation before sharing, say so first.
Corrections If you find a factual error — a wrong price, a misattributed feature, a math mistake in a calculation — tell me. Corrections are published within two business days with a note in the revision history of the affected page.
Press & research Journalists, analysts, and researchers working on related stories: I’m generally happy to be a source on the record about methodology, the classifier framework, and the broader market dynamics. For specific vendor questions, the answers are usually in the published entries; if you need additional context, ask.

What I won’t respond to

Some categories of email I delete on receipt. Saying these openly so the senders save the keystrokes:

Response times

Working agency hours, US Pacific time. Realistic expectations:

If you’re a vendor reading this

The site exists to make the architectural reality of your category legible. That’s an editorial project, not a commercial one. Engaging constructively — publishing technical documentation, making engineering staff available for the diagnostic, responding to classification disputes with specifics — helps the work. The vendors who do that tend to come out better in the classified set, because the classification reflects what their team can actually describe.

The vendors who don’t engage usually end up classified as Marketing AI by default. That’s not punitive; it’s what the rubric produces when the diagnostic can’t be completed.

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